Moonhead Machine began as a small shop downtown Oconomowoc, Wisconsin
in 2003, by cousins Tim Erdmann (machinist), and Pete Doering (industrial
designer), specializing in creating high-performance equipment for serious
off-road cyclists, and quickly grew to include the support of many other skilled
and passionate people..
Amid developing a modest product line of shifters,
cranks, stems and forks, we attended Interbike, the worlds largest cycling trade show, where we
exhibited our brand and products to some forty thousand people in three days.
The enthusiastic reception was overwhelmingly positive. Even the theft of
our vintage Mantis showbike from our booth couldn't dampen the excitement.
After the show, while continuing work our component
designs, we developed a complex
chainring set to make our cranksets the finest shifting complete units in the
world. As we finally began preparing
the cranks and forks for production, however, the expense of chainring development coincided with
our investors costly divorce. The shop was liquidated and Moonhead Machine officially dissolved.
Over the next year, Tim launched and grew his company "Motus
Machine", machining OEM and aftermarket equipment for motorsports, medical, and
aerospace clients. Pete
now enjoys working in several industries (including cycling) as an independent
design consultant. He retains ownership of the Intellectual Property of